Privacy & cookie policy
Your privacy, explained clearly.
How D’Lion Paw Ltd collects, uses and protects your personal information when you use our website and services — written in plain English, in line with UK GDPR.
Last updated: [[28 October 2026]] · D’Lion Paw Ltd · Company no. 12757780
At a glance
- We never sell your personal information.
- We only use analytics and marketing cookies if you agree.
- Card details are handled by our payment provider, not us.
- You can access, correct or delete your data – just email us.
- You can complain to the ICO if you’re unhappy.
01Who we are
This policy explains how D’Lion Paw Ltd, trading as D-Lion Paw Digital (“we“, “us“, “our“), collects and uses personal information when you visit d-lionpaw.com, contact us, buy from us or work with us.
For the personal information described in this policy, we are the data controller under the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.
D’Lion Paw Ltd (trading as D-Lion Paw Digital)
27 Old Gloucester Street, London WC1N 3AX
Email: hello@d-lionpaw.com · Phone: 07572 019 026
Registered in England and Wales, company number 12757780.
ICO registration number: [[ZA000000 – add your ICO data protection fee registration number]].
02Information we collect
Information you give us
- Enquiry and contact forms: your name, business name, address, email address, phone number, the service you’re interested in and your message.
- Newsletter sign-up: your first name and email address.
- Orders and bookings: billing and delivery details, and records of what you bought. Card payments are handled by our payment provider – we never see or store your full card details.
- Client work: contact details for you and your team, invoices and payment records, briefs, feedback, and any logins or account access you choose to share with us (for example Google Analytics, Google Ads, social media or your website).
- Calls and emails: the content of our correspondence with you.
Information we collect automatically
- Usage data: pages visited, time on site, the website that referred you, device and browser type, and approximate location (city level) – collected through cookies and similar technologies (see Cookies).
- Technical data: IP address and server logs, used to keep the site secure and working.
We do not intentionally collect special category data (such as health, religion or ethnicity). Please don’t include it in forms or messages.
03How we use it and our lawful basis
We only use your information where the law allows. Our lawful bases are:
| What we do | Lawful basis |
|---|---|
| Reply to enquiries and give quotes | Steps before entering a contract, or our legitimate interest in responding to people who contact us |
| Deliver services, process orders, invoice and take payment | Performance of a contract |
| Keep financial and tax records | Legal obligation |
| Send our newsletter and marketing emails | Consent – or, for existing clients, our legitimate interest in telling you about similar services (you can opt out at any time) |
| Analytics and improving our website | Consent (given through our cookie banner) |
| Keep our website and systems secure, prevent fraud | Legitimate interests |
| Establish, exercise or defend legal claims, and recover money owed | Legitimate interests and legal obligation |
We do not sell your personal information, and we do not make decisions about you based solely on automated processing that have legal or similarly significant effects.
04Marketing
We’ll only send marketing emails if you’ve signed up, or if you’re a client and we’re telling you about similar services. Every email includes an unsubscribe link, or you can email hello@d-lionpaw.com. Unsubscribing won’t affect service emails about work you’ve bought from us.
07International transfers
Some of our providers (such as Google and Automattic) store data outside the UK, including in the United States. Where this happens we rely on lawful transfer mechanisms such as UK adequacy regulations (including the UK Extension to the EU–US Data Privacy Framework) or the UK International Data Transfer Agreement / Addendum.
08How long we keep it
| Information | How long |
|---|---|
| Enquiries that don’t become work | Up to 2 years from last contact |
| Client, contract and financial records | 6 years after the end of the financial year they relate to (HMRC and limitation periods) |
| Newsletter subscribers | Until you unsubscribe (we keep a record of the opt-out so we don’t email you again) |
| Analytics data | Up to 14 months |
| Logins and account access you share with us | Deleted or handed back when the work ends |
09Keeping it secure
We use appropriate technical and organisational measures to protect your information, including encrypted (HTTPS) connections, access controls and reputable providers. No method of transmission over the internet is completely secure, so while we work hard to protect your data we cannot guarantee absolute security. If you share account logins with us, please give us our own user access rather than your personal password wherever the platform allows it.
10Your rights
Under UK data protection law you have the right to:
- Access a copy of the personal information we hold about you
- Correct information that is inaccurate or incomplete
- Erase your information in certain circumstances
- Restrict or object to how we use it, including objecting to direct marketing at any time
- Data portability – receive certain information in a reusable format
- Withdraw consent at any time, where we rely on consent
To use any of these rights, email hello@d-lionpaw.com. We’ll respond within one month. We may need to confirm your identity first. Some rights have exceptions – for example, we must keep financial records for the period the law requires.
11When we handle data for our clients
When we run marketing for a client – for example managing their website, ads, social media or customer lists – we act as a data processor on the client’s behalf, and the client is the data controller. In that situation the client’s own privacy policy applies, and our responsibilities are set out in our contract with them. Clients are responsible for having a lawful basis for any personal data they ask us to handle.
12Children, links and changes
Children: our website and services are aimed at businesses and adults. We don’t knowingly collect information from children under 13.
Other websites: our site links to other websites and social platforms. We’re not responsible for their content or privacy practices – please read their policies.
Changes: we may update this policy from time to time. The latest version will always be on this page, with the date it was last updated.
13Contact and complaints
If you have any questions or concerns about how we use your information, please contact us first – we’d like the chance to put things right.
D’Lion Paw Ltd (trading as D-Lion Paw Digital)
27 Old Gloucester Street, London WC1N 3AX
Email: hello@d-lionpaw.com · Phone: 07572 019 026
Registered in England and Wales, company number 12757780.
You also have the right to complain to the Information Commissioner’s Office (ICO), the UK data protection regulator: ico.org.uk/make-a-complaint · 0303 123 1113.
